|
The Classic Professional Speaker's Mastery —
How to Succeed and Prosper
in your Career as a Speaking Professional is your key to riches and
recognition as a professional speaker.
In The Mastery,
I've distilled key insights and unconventional wisdom about seven critical
focuses of running a successful professional speaker's business....
The Power of Paperwork —
the paperwork that makes a speaker's office run,
from invoices and planners to the contracts and agreements that every pro
speaker needs.
(Learn
more about contracts and other vital components of a speaker's office.)
Minding Your Own Business —
how to write a working business plan
that meets the special and unique needs of professional speakers and trainers.
(Learn
more about crafting a working business plan especially for pro speakers!)
Price Is No Object —
everything you need to know about setting your fees and
prices, including the fallacy of the "obvious" answer, calculating project costs,
test marketing, viral marketing, calculating what your time is worth, perceived vs.
preconceived value, avoiding being perceived as a commodity, and price breakpoints.
(Learn
more about the secrets of setting the right fees and prices for your
speeches and products.)
|
“Jim Barber's Mastery is packed with the stuff you need
to run your practice as a professional speaker or consultant.”
— Randy Gage
|
Without Marketing, an Awful Thing Happens –
Nothing! — an exploration of the
big bugaboo for most pro speakers... marketing. This locus explores such issues as
the top 20 secrets of writing powerful copy, how to design your faxable one-sheet,
how to develop an e-zine that gets read, and
how to form a mutually-profitable relationship with speakers bureaus.
(Learn
more about the art and science of marketing your programs... and yourself!)
Making Money While You Sleep —
although aspiring speakers tend to yearn
after high speaking fees, professionals know that true profits come from multiple streams
of passive income. This locus shows how profitable e-commerce is within the reach of
every professional speaker and trainer!
(Learn
more about diversifying your income and developing a powerful
passive revenue stream.)
Covering Your (Intellectual) Assets —
one of the biggest threats to a
speaker's career is the danger of unscrupulous people stealing your intellectual assets.
Learn which of your resources you can copyright (and which ones, sadly, you cannot), how to
customize your own copyright-protection contracts, and alternative ways of protecting
yourself from being ripped off.
(Learn
more about how copyrights can help keep people from stealing your carefully-developed
programs and resources.)
Speaking of Success —
from documenting your program with Program Summaries, to preparing for a
successful presentation with Preprogram Questionnaires,
to using traffic signs, onsite checklists, talent releases, and even
the different types of microphones...
this "blueprint for platform success"
explores all the things that go into ensuring that your program succeeds!
(Learn
more about ensuring your onsite success!")
Plus, a bonus CD containing....
Essential Productivity Tools —
a collection of productivity tools to make your business run more efficiently, from
essential contracts and agreements (both in print-ready pdf format and in easily-customizable
MSWord format), ready-to-print room-control "traffic signs", and exciting CSS and Javascript
"scripts" to enhance the appearance and functionality of your website.
(Learn
how these productivity tools can make your speaker's business run more effectively...
and profitably.)
You can have The Professional Speaker's Mastery
in either of two different media — the traditional paper-based "Classic" Mastery,
and the downloadable Mastery. The content of the two Masteries is the same...
over 500 pages of
"secrets", guidance and insights plus the productivity tools package.
The "Classic" Mastery comes in a two-volume set —
- Volume 1 (230+ pages) contains the first 3 Loci described above;
- Volume 2 (260+ pages) contains Loci 4 – 7 (see above);
plus a bonus CD containing the productivity tools package!
The price of shipping is included in the price of the "Classic" Mastery.
(That's good.) However, the Classic Mastery can only be shipped to destinations
within the United States. (If you live elsewhere, that's not good. Check out
the Downloadable Mastery — it's available around the world!)
To drive your career to new heights of success,
get your two-volume set of The Professional Speaker's Mastery
(plus bonus CD of productivity tools!) by clicking the "add to cart" button below...
|
